Our mission is to be the premier business association in Northern Arizona adding value for members, enhancing the Region’s quality of life, and sustaining the success of the Tourism industry and other businesses.
The Northern Arizona Lodging, Tourism, & Restaurant Association, (NALTRA) originated as the Flagstaff Innkeepers over 25 years ago and then Flagstaff Lodging & Restaurant Association.
During the 15th year, the Restaurant community approached the Flagstaff Inn Keepers Association and petitioned for the current name, understanding that restaurants also benefit from and are a function of Flagstaff’s Tourism Industry.
The Northern Arizona Lodging, Tourism, & Restaurant Association has impacted public policy issues that affect hotels, restaurants and tourism destinations in our community over the years to include:
- NALTRA believes that these taxes should be collected to support our local and state government operations.
Currently, the Northern Arizona Lodging, Tourism, & Restaurant Association has embarked on a period of growth, continuing legislative advocacy, establishing quarterly niche networking events and maximizing exposure for its members in Northern Arizona.
In order to achieve success during this period of growth, we need your partnership. Thanks for your support and interest!